Tips to Running a Successful End-of-Year Matching Campaign for Canadian Charities

This episode provides a detailed guide for Canadian charities on how to run a successful matching end-of-year fundraising campaign.

It explains the benefits of such campaigns, including increased donor motivation and larger donations, and outlines a step-by-step process for implementation.

The episode covers key elements such as setting clear goals, finding a matching partner, crafting compelling messaging, planning outreach strategies, engaging donors throughout the campaign, and reporting results.

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